Chapter 457
Chapter 457
After hearing this, Xu Ming snapped his fingers and said with a smile:
"Hahaha, Mr. Li, I think the same as you, I have to say that this Zhenguoxiang Group is lucky, if it weren't for these rich people to pay, it might not have come to the point where it is now. "
Li Xiu picked up a toothpick and put a piece of kiwifruit into his mouth, and sighed while chewing:
"It's not just luck, obviously they Zhen Guoxiang Group has also done a survey to know what kind of fruit these rich people need, and after the investigation is clear, it will never go wrong to follow this policy. "
"In contrast, my fruit brand building in Hangzhou is much rougher, although it has occupied most of the fruit market in Hangzhou, but this can by no means be a brand, and it is difficult to promote Hangzhou at all. "
Li Xiu now feels the brand "373" policy launched by Zhenguoxiang Group, and realizes his shortcomings in managing those fruits in Hangzhou.
Zhen Guoxiang Group and his Donglai Supermarket have not made any mistakes, they are both very good, but in terms of the degree of refinement of the target, Zhen Guoxiang Group is obviously doing better.
Take this plate of fruit as an example, now it seems that Zhen Guoxiang Group is making a fool of providing platters to new customers who come to the store for free, which will be a huge expense over time.
But in the long run, Zhen Guoxiang Group will be able to attract new customers to come in, make them feel the atmosphere of the brand, and finally become loyal customers, which is definitely very profitable.
This can be proved by the data investigated by Xu Ming before, and the customer churn of Zhenguoxiang Group is very low, which shows that these customers are very sticky.
And this is a rich area, these free platters seem to be a loss, but if you can attract a long-term customer, this is a sure win!
Li Xiu thought a lot, and this time he came to the right place, letting him know the reason why Zhenguoxiang Group can monopolize the fruit market.
Xu Ming gained a lot of money, he took this opportunity to improve his information, and also broadened his horizons.
In the end, the two finished the fruit platter and went out of the Zhen Fruit Fragrance Fruit Shop.
"Mr. Li, to be honest, if I didn't really have no money, I would have wanted to buy some fruits in that fruit store, and the quality of these fruits won my heart. "
Xu Ming walked on the street and sighed, he had just noticed the price of fruit in this precious fruit store, it was simply "inhumane", just a glance dispelled his urge to buy.
It's just too expensive!
"Hahaha, they are really doing a good job, you are all moved, not to mention those rich people who pursue quality, they are not short of money, especially in that atmosphere, Zhen Guoxiang is easy for them to pay for. "
Li Xiu shook his head with a smile and said, putting aside those prejudices, he himself was very satisfied with this experience.
This is a fact, he will not forcibly deny the advantages of Zhen Guoxiang Group, and in the future, he will have to learn these advantages Xi!
"Okay, let's hurry to the last address and see if it's suitable for us to open a store. "
Li Xiu decided to put this topic aside for the time being, and it was still important to solve the serious matter.
Xu Ming nodded, and then got into the car with Li Xiu.
The last address is at the intersection of two roads, where there is a small central square, which is usually crowded with people and is very lively, and people come here to consume.
Therefore, there are many shops here, and you can eat and drink all of them.
Before coming, Li Xiu also knew the name of this square, which was called Big Red Hair Square.
Li Xiu and Xu Ming came at the right time, it was already more than four o'clock in the afternoon, and the square was gradually lively.
After parking the car, Li Xiu and Xu Ming got out of the car together, and before the two of them started to stroll, they were already startled by the excitement here.
Although this big red hair is a small central square, the flow of people is not comparable to Hangzhou.
For a while, Li Xiu and Xu Ming were both standing on the street and sighed.
"Let's go, let's go see how it goes. (If you read a violent novel, go to Feilu Novel Network!)
Li Xiu came to his senses, patted Xu Ming's shoulder and smiled, and then took the lead in walking forward.
Xu Ming hurriedly followed behind, and they had to take a look at it before they knew whether this location was suitable or not.
Because of the experience of the previous two times, this time the two of them moved a lot faster, which can be said to go straight to the point, reducing a lot of time for lounging.
Soon, the two of them sat down on an open-air chair at the entrance of a fast-food restaurant, ready to say the result in their hearts.
"Xu Ming, let's talk about it first this time, I want to know your opinion. "
Li Xiu looked at Xu Ming and said.
Xu Ming nodded and said what he thought.
"I think this location is very suitable compared to the previous two locations, one is that the flow of people is guaranteed, which means that we have no shortage of customers and business, and the other is that the competition is relatively small, especially the goal of the Zhenguo Xiang Group is not here, which can also give them a breather. "
"Of course, there are advantages and there must be disadvantages, before my information has been said, the rent here is very expensive, I asked a few fruit shops on the way to shopping, through comparison, found that the rent here is one or two times more expensive than the rent in other places every month, the owners of these fruit shops have also made it clear that the pressure to open a store here is very high, once the market is not good, there is a possibility of closing down at any time. "
Xu Ming said very carefully and carefully, there are advantages and disadvantages, whether it will work here or not depends on Li Xiu's own choice.
"Hahaha, yes, your analysis is in place, it's a little better than before, there are advantages and disadvantages, that's right. "
"I'm thinking about the same thing as you, but there's one thing you don't think about, and that's our competitiveness. "
As soon as Li Xiu's words fell, Xu Ming muttered:
"Our competitiveness?"
Seeing Xu 4.6 Ming's confused face, Li Xiu laughed and continued:
"Yes, you have worked in Donglai supermarket, you should know the competitiveness of our fruits, although there are only two kinds of peaches and cherries, but I will launch new varieties in the future, in fact, our fruits are far more than the rest of the ordinary fruits in terms of appearance and taste, and those ordinary fruits are not comparable to us at all. "
"In addition, I have already opened up an orchard in Shanghai, not to mention the freshness, which is by no means comparable to their use of cold chain preservation. "
"The most important thing is that I have this confidence!"
Li Xiu's goal now is simple, which is to open a shop here as a starting point for his fruit market in Shanghai, and in the future he will use Da Hongfa Plaza as a springboard.
Bigger and stronger, until we can confront Zhen Guoxiang Group head-on!.
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