After my daughter died of depression, I was reborn!

Chapter 293

"Clothes?"

Yan Liyi naturally saw it.

She glanced curiously at the clothes and asked, "Why are there so many clothes?" Where did it come from? "

Yan Liyi said.

Reaching out and taking the clothes out.

It is children's clothing.

And the moment these clothes appeared in front of everyone's eyes, these people who specialized in design understood.

"This seems to be the style we designed?"

One wondered.

walked over and took the dress from Yan Liyi's hand, his brows furrowed, "This is the model I designed, but... The materials and specific workmanship are not as fine as our Fengyi garment factory. "

Now.

The clothes on the table were all claimed by everyone who came over and claimed them one by one.

These are all designs that they have worked hard to make overtime.

The sample clothes that came out of the board.

They all look at each of them!

Some of these.

Since it's not their clothes from the garment factory, it also means...

These are imitations of those people out there!

Someone is plagiarizing!

A group of people, all of a sudden, exploded.

One by one, he frowned, picked up the clothes in his hand, and looked at them for 30 and again.

Yan Liyi also found two clothes designed by herself among these clothes.

Her face suddenly turned unpleasant.

This feeling.

It's like someone has forcibly stolen their own child.

"This was bought?"

Yan Liyi asked.

Li Xiu nodded.

"Well, on the second floor of Tianyao Shopping Mall, it is blatantly placed in the store, saying that it sells very well, and the price is half cheaper than the one that goes out of our factory, and many people buy it."

When they heard this, the faces of the people became more and more unpleasant.

This is blatant plagiarism!

"What is going to be done?"

One person asked, "There must be more than one such shop, so let's sue him!" "

Those who say this naturally do not know how difficult it is to defend their rights in this day and age.

Li Xiu pondered for a moment and said, "If you say it, you may think that my handling of this matter is wrong, but what I have to tell you is that it is really difficult to defend your rights, and the cost of investment is much greater than we imagined." "

"Moreover, as long as your product is done well, it is unavoidable to be plagiarized and played in copycats, there are now, there will be in the future, and there will be more and more."

Li Xiu said, looked up at everyone slowly, and said: "This is the rule of today's market, it is very cruel, but it is a fact, so what we have to do is not to defend our rights, but to beat us out of the brand of the garment factory, which is called brand premium." "

In fact, this is the most effective method that Li Xiu learned from later generations.

If you want to defend your rights and resist plagiarism, it is very difficult now, and even in the following era.

But.

Some big brands in later generations have many people follow, and some people still buy them at high prices, and they are often completely out of stock as soon as they come out with new models.

That's the brand premium.

A lot of the time what they're buying, in fact, isn't the product itself.

It's the brand premium.

To put it bluntly, it's a face.

"What then?"

One of them paused, frowned, and said, "What can we do to get them to buy ours instead of buying cheap products?" "

"Otherwise, let's get a discount too?"

"Maybe it's the same as Donglai Supermarket, you can also get a membership card!"

"Otherwise, do more advertising!"

......

A group of people, each expressing their own opinions.

Li Xiu listened silently, but did not answer.

These people.

Growing up in this era, both thoughts and actions are bound by this era, and he knows it in his heart.

After a lot of heated discussions. (If you read a violent novel, go to Feilu Novel Network!) ）

Suddenly, a voice came out.

"I think that if we want everyone to agree with our Fengyi clothing, we can add an anti-counterfeiting label to the trademark, and then, find someone, preferably some well-known people, wear our Fengyi clothing clothes, and make a brand effect."

The voice was gentle and cold.

The moment it sounded.

Li Xiu subconsciously looked at the source of the sound.

It's Yan Liyi.

His daughter-in-law.

Now.

Yan Liyi was also looking at herself.

She pursed her lips slightly, her expression was serious, and when she saw Li Xiu looking towards her, she showed a smile.

"How's that, okay?"

"I think that in this way, when they buy Fengyi clothing, they will rise from the clothes themselves to a follower of our brand, so that they can consolidate a large number of Fengyi fans, and when the time comes, it will gradually become a brand effect."

Yan Liyi said softly.

The smile on the corner of Li Xiu's mouth also grew bigger and bigger.

"A boss lady is a boss lady!"

Li Xiu said with a smile.

Yan Liyi didn't expect Li Xiu to suddenly say this, and two blush suddenly rose on her fair face at the moment.

This man.

What to say?

"Same as I thought."

Li Xiu said with a smile: "Add an anti-counterfeiting mark to our clothes, which can be added to the trademark or directly on the clothes, in fact, I suggest that we directly design a classic pattern for our Fengyi clothing, apply for a patent for this pattern, and then, print it on the clothes..."797 Li Xiu said.

It is a common practice of those luxury brands in later generations.

What Chanel, Gucci, and LV, etc.

Basically, they all have their own unique brand.

Li Xiu thought.

If, from this time on, we will start taking this route.

Maybe.

Five years later, ten years later, they will become a global luxury product.

Half an hour later.

The people in the design department respected Li Xiu a little more and more.

To be able to come up with such a novel idea was simply beyond the expectations of all of them.

This.

It's something that no one expected.

Anti-counterfeiting labels, celebrity effects, and more.

All this must be able to bring unlimited business opportunities to their Fengyi clothing!

....................................

After solving this problem, Li Xiu came back with more than a dozen sets of clothes from the garment factory.

It's all for small children.

Tuan Tuan's, Yuanyuan's, all took seven or eight sets according to the size.

All those knock-off clothes are left in the factory.

The sales department said that they were looking for where the source of these clothes was.

The children were overjoyed when they got their new clothes.

Stinky shows off her new clothes everywhere.

It made Lin Huifen and Li Shengguo laugh.